Sunday, August 9, 2009

Smokey (the) Bear Turns 65 Today

According to Wikipedia: Smokey Bear (often unofficially referred to as Smokey the Bear) is a mascot of the United States Forest Service created to educate the public on the dangers of forest fires. Smokey Bear's message "Only You Can Prevent Forest Fires" was created in 1944 by the Ad Council. In a recent study, 95% of those surveyed could finish the sentence when given the first words.[citation needed] In April 2001, Smokey's message was updated to "Only You Can Prevent Wildfires."

Now, everybody loves the bear. But I'm not sure I'm liking this new campaign slogan.

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